How we helped Geely to launch on Georgian market

Project Overview

Geely is a prominent Chinese automotive company known for its innovation, advanced technology, and commitment to sustainable mobility solutions. With a significant presence in the global automotive market, Geely aims to lead the way in the development of electric and fuel-efficient vehicles.

Goals

Geely partnered with us to enhance its brand presence and effectively announce the launch of two of its popular models in the Georgian market. The primary objectives were:

• To create visually captivating and culturally resonant campaigns.
• To leverage both digital and outdoor communication channels for maximum reach.
• To seamlessly integrate Georgian cultural elements with the brand's innovative image.

Challenges

Before partnering with Quick, Geely faced the following challenges:

• Limited brand recognition in the Georgian market.
• The need to create a compelling narrative that resonated with local consumers.
• Balancing the integration of Chinese and Georgian cultural elements in the campaigns.

Strategy

Our creative strategy for Geely focused on developing engaging and culturally relevant visuals through a blend of human creativity and artificial intelligence. Key components of the strategy included:

• Innovative Visuals: Crafting unique pixel art and illustrations that highlighted the new models while incorporating Georgian cultural elements.
• AI Integration: Utilising artificial intelligence to enhance the creative process and produce distinct visual pieces.
• Multichannel Approach: Ensuring the campaigns were effectively communicated through both digital platforms and outdoor media.

Implementation

First Campaign: Geely Auto Launch (Autumn 2023)

• Objective: Announce the launch of one of Geely's most popular models in the Georgian market.
• Execution: Our team, with the help of artificial intelligence, created six unique pixel art pieces. These visuals seamlessly integrated elements of Georgian culture and showcased the product.

Channels: The campaign was launched across digital platforms and outdoor communication channels, ensuring widespread visibility.

Project Results

• In just one month, Geely Sakartvelo sold more than half the cars and Sales exceeded 1 000 000 Gel.
• Three months in, demand was so high that Geely Sakartvelo ran out of stock.
• The success was so overwhelming that GEELY Auto decided to import three more models and they even launched their sustainable electric car brand, ZEEKR, to the Georgian market.